Underwater Icon set by Elisabetta Calabritto found on Behance
Consistency/Repetition
One of the things Prof. Kerr asked Kyle Adams in the podcast was about how to he goes about determining the “set of rules” he uses for a given set of icons. While I am unable to discuss this with the designer of these icons, it is clear that each icon follows a set rules. Kyle Adams said that the way he establishes continuity throughout an icon set is by designing 3 icons to start out and then using those three icons as a style guide for the rest of the set. These three icons can be three different sizes or dimensions that represent the boundaries that the rest of the set can follow. This set shows kind of the same thing. There are about three different icon sizes that are repeated with various designs.
Color
The designer’s use of color adds to the continuity of these icons. She uses a navy stroke that is the same width throughout the set. She also sticks to the same 7 colors for each of the different icons. So, while each icon is different in what it is, it matches well because of the continuous color palette. The colors that she chose are also notable. She sticks to mostly muted colors except for a few places where she uses a more vibrant orange. This helps to balance out her mostly neutral palette and acts as a sort of accent color providing the overall design another level of depth and contrast.
Purpose
This may sound like a strange title but something that was discussed in the podcast quite a bit was designing for a client and establishing the purpose of what you are designing. In the example that was given for these icons they are used for sea food packaging. They clearly represent the types of sea food that are labeled on these bags. I think this concept is really important as a designer. It is easy to get off track in the actual design portion and lose track of what is actually expected. This designer does a good job of representing different objects in a simple way that clearly conveys what the pictures represent.
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